Your corporate identity in action
Corporate wording glossaries
In an ideal world, your website, marketing brochures and financial communication would all use the same language, strengthening your corporate identity – even in translation. The problem in many companies, however, is that texts are produced by different departments and by many different people. Different language preferences and views of the company can lead to inconsistencies.
This is why your employees need a guideline to apply whenever they write in the name of the company – this establishes a corporate language for everyone to follow.