Artificial Intelligence (AI) is becoming more popular and widely utilized for translation and content creation because of its ability to simplify and accelerate business processes, allowing people to focus on more challenging areas including the maintenance and improvement of deployed AI technologies. 

Traditionally there are three main factors driving the implementation of AI that are being magnified by an increasingly global labor shortage: 

  1. Cost 
  2. Speed 
  3. Quality 

While AI easily delivers the first two points, the third – quality – is arguably the most important and often regrettably the most flexible, relative to speed and cost. 

The successful application of AI in your translation workflow depends on things like your: 

  • Subject matter 
  • Target audience 
  • Intended outcome 
  • Risk exposure 

Depending on the complexity and importance of your content, AI could be somewhere between 0% and 100% of the solution.  However, misunderstanding the proper application of AI in translation can potentially lead to serious financial, legal, or brand reputational consequences. 

The right combination of AI, people, process, and tools can help ensure efficiency, accuracy, and consistency for your AI translation workflows.  Here are some simple tips to keep in mind: 




Choose the right AI solution for your business. Rely solely on AI for translation. 
Develop a quality assurance process involving qualified linguists. Assume AI quality is good or “good enough” on its own. 
Utilize translation management tools to better process, store, and deploy translated content. Utilize bilingual employees to edit and manage AI-generated content. 


Food for thought: 

AI quality requires huge amounts of data for training purposes.  If the quality of today’s AI-generated content is considered “good enough” without skilled human guidance, five years from now will the data used to train future AI yield better, worse, or about the same quality as today? 

The answer is – it depends. 

Without proper human intervention, AI quality will stay about the same.  Some experts say that it will even begin to degrade over time.  We believe this clearly highlights the importance of utilizing people to monitor, manage, and improve AI output.  And not just any people, but ones with the proper training, experience, and tools to get the maximum benefit from AI-generated workflows. 

Your success using translation AI depends on working with experts who can help you craft the best solution for your business.  Even if your current AI solution is good or “good enough,” we can make it better. 

Book a meeting today to learn more about what we can do for you. 

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